E-book: Buyer Persona Step-by-step Guide

Buyer Persona Step-by-Step

A successful marketing trategy depends on your knowledge of your target audience. How do you craft the right message to the right buyer?  This step-by-step guide helps you develop a buyer persona, so you can create a strategy that connects with your audience.

Inside this guide you will find:

  • What is a buyer persona and why is it essential to develop one (or more)
  • How to create and deploy buyer personas
  • How buyer personas help Sales and Marketing align for success
  • How to conduct an interview
  • Common mistakes to avoid