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Discover the future of B2B Marketing

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Marketing Automation
The 5 main reasons for marketing automation in B2B
According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate marketing’s contribution is by introducing a marketing automation system. This relatively new technology helps measuring the effectiveness of marketing, offering better insight into the ROI of marketing programs and initiatives. In fact, B2B marketers have five major challenges that stress the importance of using marketing automation software.
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Marketing Automation
Marketing Automation: the next step in B2B marketing
Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove what the ROI of marketing is? How do you prove that marketing actually has added value to the company? Marketing Automation has a solution but before you start, there are a few things to consider.
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Marketing Automation, Technology
Coming soon: Marketing Automation, the indispensable B2B Marketing tool
Marketing Automation will continue to evolve and grow in Europe. That is what David Raab, expert in marketingtechnologies and analytics, firmly believes. David: “although the system is still very young in Europe, it will continue to grow and gain more influence. It will not turn into a copy of the American system, but it will have slight differences and will be more customer oriented.”
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Marketing Automation, Technology
B2B marketers – Join the revolution!
The revolution is here. We are in the midst of a change that challenges the definition and future of the marketing function. A new era of marketing started, also in B2B. According to Lisa Arthur, Chief Marketing Director at Aprimo (b2b marketing software solution supplier) we have no choice: “You have to join the revolution.”
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