Is ABM the right next step for your organisation?

ABM Getting Started session

Join our interactive session and walk away with clarity, best practices, and nextsteps tailored to your business.
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Our ABM Getting Started session

In just 1.5 hours, we explore whether account-based marketing (ABM), a more focused account strategy, is the right next step for your organisation.
This session helps you:
  • clarify the business case and expected impact of ABM
  • understand what ABM could look like in your organisation
  • assess the impact on people, processes, data, and technology
  • align Marketing and Sales on expectations and commitment
During the session, we’ll cover key trends, the basic principles of ABM, and dive into actionable strategies you can implement.
Session highlights:
  • The ABM Essentials: what it is (and isn’t)
  • Market trends: what’s working in B2B today and why
  • Team enablement: roles, skills, and agile workflows
  • Peer benchmarks: what your competitors are doing
  • Quick wins: practical nextsteps you can implement
This session is a strong fit for you if:
  • You feel pressure to focus on high-value accounts, but see too many parallel initiatives
  • There is internal debate about ABM and its feasibility
  • You want an independent, experienced perspective before committing budget
Typically relevant for Marketing Directors, Heads of Demand Generation and commercial leaders responsible for B2B growth and Sales-Marketing alignment.

Ready to explore if ABM is right for you?

Let’s spark new thinking and unlock your next-level growth strategy.  Limited slots available monthly.
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FAQ: ABM Getting Started session

ABM is a focused B2B go to market approach where Marketing and Sales work together on a defined set of accounts, with tailored messaging and coordinated activities. It is often used for larger deals, strategic accounts, or specific segments.

No. This session is about deciding whether a focused account approach makes sense. If technology is required later, we will discuss it in that context.

That is fine. The session can also be used to assess how far you already are and whether ABM language or structure would help.

No. The best sessions include both Marketing and Sales leadership. Where relevant, it can also be useful to include Customer Success or Account Management.

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