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Read our latest blogs and inights to stay up to date with the latest developments in B2B Marketing

All Account-based marketing Adoption Internal Organisation AI Buyer Enablement Buyer journey Buyer Personas Campaigns Content Marketing Conversational marketing Customer Journey Data & analytics Digital Marketing Lead Generation Lead Management Lead Nurturing Marketing Automation Positioning Sales Enablement SPOTONVISION Strategy Technology Webinar

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Sales Enablement

The Growth of Sales Enablement: Future Predictions

In this Q&A article, Shimon Ben-Ayoun, co-founder of SPOTONVISION, provides his insights for the future of sales enablement.

Buyer Personas, Strategy

Buyer persona creation in B2B: To outsource or do it yourself? 7 Key considerations

Buyer persona creation is part of every B2B content strategy. Do you outsource or do it yourself? Read the 7 key considerations.

Account-based marketing, Adoption Internal Organisation, Customer Journey, Digital Marketing, Marketing Automation, Sales Enablement, SPOTONVISION

What keeps a B2B Marketing Manager busy?

To validate ‘B2B Marketing Reflections & Predictions for 2023’, several Marketing Managers shine their light on B2B trends.

The ROI of buyer personas: get the most out of your marketing campaigns

According to Adele Revella, author of the book Buyer Personas, marketing surveys have indicated that, within the next couple of years, at least 80 percent of all marketers will be using buyer personas to define their audiences and guide business strategies. Being a B2B marketing strategist myself, I am excited to speak to Adele.

Account-based marketing, Content Marketing

How to use content effectively in your account-based marketing strategy

Content and campaign marketers can achieve great results by following the tips of ABM experts. Discover best practice on our blog post.

Adoption Internal Organisation, Data & analytics, Strategy

Make the impossible possible: Prove your CX and marketing ROI

B2B Marketing and Sales Predictions for 2023

Buyer Personas: check if your BP is still up to date

A buyer persona is the best strategy to guide your content and campaign plans. But when to update them? We explore 6 triggers in this blog.

Digital Marketing, Sales Enablement, Strategy

Digital business transformation is vital for your 2023 success

B2B Marketing and Sales Predictions for 2023

Account-based marketing, Buyer journey, Buyer Personas, Customer Journey

Improving customer experience and engagement: Definitely worth the effort!

B2B Marketing and Sales Predictions for 2023