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Read our latest blogs and inights to stay up to date with the latest developments in B2B Marketing

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Account-based marketing

ABM insights in action: real case studies for B2B success

Explore ABM insights from Cisco, Ping Identity, and other leaders. These case studies reveal practical strategies to personalise, scale, and succeed in account-based marketing.

Account-based marketing

ABM strategies for growth: how focus fuels success

Discover how ABM drives growth by targeting high-value accounts and aligning sales and marketing. Insights from Henkel and 6sense reveal data-driven, scalable strategies for impactful engagement.

Account-based marketing, Buyer Enablement, Data & analytics

2025 B2B marketing predictions: personalisation, AI, and buyer enablement

B2B marketing in 2025 will focus on personalisation, AI, and ABM. Buyers are more cautious, making Sales-Marketing alignment essential to deliver relevant, impactful experiences.

Buyer journey, Sales Enablement

Sales and Marketing building bridges: Insights for B2B leaders

In a recent conversation, Shipra Jain, Senior Director of Sales Strategy at Salesforce, and Shimon Ben Ayoun, Managing Director at SPOTONVISION, discussed how marketing can serve as a sales accelerator, the challenges sales teams face, and the vital role of collaboration.

Unlocking the power of ABM: Insights from Europe’s B2B pioneers

In today’s competitive B2B landscape, traditional marketing strategies fall short. Account-based marketing (ABM) is emerging as a strategic must-have for targeted, effective outreach. Learn from SPOTONVISION’s founders, Ingrid Archer and Shimon Ben Ayoun, as they share their insights.

Account-based marketing, Lead Generation, Strategy

Is account-based marketing right for you? Seven questions to help you decide

The power of ABM lies in personalization and full alignment between marketing and sales. But it’s not the right strategy for everyone. Let’s look at seven questions and seven tips to help you determine if ABM is the best strategy for you.

Customer Journey, Strategy

Customer journey in B2B: All your questions answered

Customer journey in B2B: A list of questions and answers on customer journey and the pratical use of it. Lots of free tips and tricks.

Content Marketing, Customer Journey, Digital Marketing, Strategy

B2B marketing strategies: simple steps to connect and grow

The trends and challenges shaping the strategies and operational priorities for the coming year.

Account-based marketing, AI, Strategy

Future of ABM: AI-Driven Strategies for B2B Success

In the highlights of the future of ABM, SPOTONVISION explores the impact of AI on account-based marketing for targeted B2B account strategies, sales alignment, customer engagement, and advanced personalisation.