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Read our latest blogs and inights to stay up to date with the latest developments in B2B Marketing

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Account-based marketing, Buyer Enablement, Content Marketing

My sales team wants ABM, and they want it now!

Most Marketers tend to make a thorough ABM plan, going over all the right steps we need to take. But what if Sales wants ABM now?

Account-based marketing, Buyer journey, Buyer Personas

ABM strategy: bridging short- and long-term B2B growth

Tune into Shimon’s appearance on the OnBase Podcast to learn how a long-term ABM strategy can drive sustainable B2B growth. Discover actionable insights on AI, ABM best practices and aligning short-term wins with long-term goals.

Account-based marketing, Buyer journey, Buyer Personas

Does AI know what makes your B2B buyer tick?

Explore how artificial intelligence changes the landscape of gathering buyer insights. Find out more about buyer persona research and AI.

Account-based marketing, Buyer journey, Buyer Personas, Content Marketing

The power duo: account-based marketing and buyer personas

As we navigate 2025, buyer personas and ABM remain vital for businesses striving to foster meaningful connections with customers.

Buyer journey, Buyer Personas, Strategy

What is a buyer persona?

A buyer persona offers you insights in your buyer and the buyer’s journey. These insights form the basis of successful marketing campaigns.

Sales Enablement, Strategy

What is sales enablement? Strategies, solutions and process

Sales enablement is the process of providing the sales organization with the information, content and tools to sell more effectively.

Campaigns, Conversational marketing, Marketing Automation

More conversions through better conversations

Conversations form the basis of relationships. Through real conversations you get to know your (potential) customers and you know what challenges they face. This way you can help them further in the buying process.

Account-based marketing

How AI is turning ABM into the GTM model every B2B team needs in 2026

AI is reshaping B2B. Learn how it transforms ABM into the GTM model for 2026, helping teams stay focused, prove impact and drive resilient growth.

Account-based marketing, Buyer Enablement, Buyer journey

The hidden realities of B2B Buying anno 2024: insights from a recent interview with Kerry Cunningham – 6Sense

Discover how the evolving B2B buying journey demands a shift from lead generation to trust-driven strategies, brand building, and account-based engagement.