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Read our latest blogs and inights to stay up to date with the latest developments in B2B Marketing

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Account-based marketing, Strategy

From form fills to signals. How B2B teams adapt in 2026

Form fills no longer reflect real buying intent in B2B. Learn how signal-based marketing, AI and account-based marketing (ABM) help teams recognise intent earlier and act more effectively in 2026.

B2B Marketing Predictions 2026: Human and Machine in Sync

Discover SPOTONVISION’s 2026 B2B Marketing Predictions: from AI co-pilots and buyer insights to buying-group personalisation, alignment and brand trust, what will shape European B2B growth next year.

Account-based marketing

10 Things I learned in one day at the Global ABM Conference

In one inspiring day at the Global ABM Conference, SPOTONVISION’s Shimon Ben-Ayoun shares 10 powerful lessons on the future of B2B marketing—from AI-driven personalisation to the human side of buyer-group engagement and marketing-sales alignment.

AI in B2B marketing: insights from RevTalks Amsterdam

Insights from RevTalks Amsterdam: how AI, account-based marketing and 6sense are changing pipeline generation for European B2B marketing leaders.

Account-based marketing

The AI-infused account-based marketing playbook: Smarter targeting, faster personalisation, better results

Learn how AI is transforming ABM today in an interview with Adam Woozeer, exploring real use cases, results, and lessons from the field.

Buyer Personas, Content Marketing

B2B Content Marketing: Strategy, Goals, and Examples

An effective content marketing strategy entertains, inspires, educates, and convinces your target audience.

Buyer journey, Buyer Personas

Interview: How to craft buyer personas in B2B marketing

Interview with Ingrid Archer, Director of Clients Strategy & Success at SPOTONVISION on why buyer personas are crucial for developing high-performing campaigns.

Account-based marketing

Why trust and relationships are the real KPIs in ABM | Insights from Autodesk

At the European ABM Forum 2025, Christian Weiss of Autodesk shared why ABM success shouldn’t be measured by leads alone. In this interview, he reveals how trust, context, and strategic alignment are becoming the real KPIs – and why scaling ABM starts with strong relationships.

Account-based marketing, AI, Buyer journey, Strategy

Smarter B2B growth: the rise of AI-driven account-based marketing

How do you use ABM to grow your business? At Demandbase’s London event, SPOTONVISION explored the latest trends in AI-driven ABM, from smarter targeting to team alignment.