Learning centre & guides

Resources

Read our latest B2B Marketing e-books, checklists and get useful tools to secure long-term growth

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E-book
E-book: Buyer Persona Step-by-step Guide
A practical step-by-step guide for developing a buyer persona, including interview tips and common mistakes
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Checklist
Webinar checklist
Complete the checklist and find out where you stand!
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E-book
E-book: Buyer Persona Step-by-step Guide
A practical step-by-step guide for developing a buyer persona, including interview tips and common mistakes
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E-book
Account-based marketing in 5 steps
Discover how to create sales & marketing alignment, engage accounts and implement ABM in our Account-based marketing in 5 steps eBook!
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Webinar
Webinar: B2B Marketing Trends 2023
What is there to expect for 2023? Join Ingrid Archer and Hans Molenaar as they go through predictions for B2B Marketing in 2023
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Webinar
Webinar: Buyer Personas and AI: A new era for B2B Marketing?
Improve your buyer persona insights with AI and machine learning to create better content.
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Webinar
Webinar: Mastering ABM with the Power of Buyer Personas
Take your ABM efforts to the next level with Buyer Personas
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E-book
Buyer personas in the AI age: A comprehensive B2B Guide
Do you know what moves your buyer? Investing in a buyer persona means maximising your marketing ROI. Discover how in our new e-book.
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Checklist
Buyer Personas in B2B: To Outsource or Do It Yourself? 7 Key Considerations
Buyer persona creation is part of every B2B content strategy. Do you outsource or do it yourself? Infographic with 7 key considerations
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