Even in B2B marketing, Social Media is now an established term. We understand that a company website is still an important tool and channel to reach out to your target audience. However it is no longer the only tool or channel online. That’s where Social Media Marketing comes into the picture.
What is Social Media?
It’s no more than content being published that can be interacted with. Readers can review, comment and communicate. Social Media Marketing uses this by reaching marketing goals in an effective way through this online ‘cocktail-reception-floor’. It goes much further than Youtube and Facebook.
Three types of Social Media
- Everyone can publish everything for everyone (blogs, online video, microblogs, wikis, podcasts, presentations etc.)
- Everyone can promote everything for everyone (social bookmarking, opinions, reader-generated news)
- Everyone can network with everyone (Facebook, LinkedIn, Hyves, MySpace)
Social Media as an Effective B2B Marketing Tool
By using Social Media you help your Search Engine Marketing in the right direction as well. The more traffic and the more links to your brand, the higher your Google scores will be. At the same time it is important to know that Social Media is driven by people who want to know something, they are looking for information you can provide. They want your info! So instead of you pushing info to people who are not interested; your message is now found by people who are interested. It’s called pull marketing or inbound marketing. It creates more trust and more intimacy with clients and potential clients. Who wouldn’t want this? Watch here a short video on the advantages of using Social Media in your B2B marketing mix:
Don’t let all other things go
There are plenty of opportunities and advantages of Social Media Marketing in B2B. However, don’t forget that it’s just one item in your marketing mix. Don’t just abandon your other ways of working.
Are you looking for help to setting up an integrated Social Media Plan?
Please let us know. We are more than happy to give you an estimate of work and costs involved. You can call us at +31 (0)6 159 522 46 or send us an email if you like.
