Teva Pharmaceuticals is an important player in the Pharmaceutical Industry worldwide. Teva’s main marketing challenge is to explain the benefits and effects of the medication in a clear and entertaining way. Target audience: the physician.
Solution
spotONvision helps Teva to simplify the complex message in a clear and entertaining multimedia clip. This video is used at the ERS Congress (European Respiratory Society). Besides this video project spotONvision works on another project and creates a second video clip about medication for asthma patients. This video is used at many conferences and trade shows.
Results
Teva is very happy with the results and receives a lot of positive feed back on the materials that were produced. The clips are used in many countries: real value for money!
Michiel Ullmann, Brand Manager Respiratory Europe of Teva Pharmaceuticals, about the co-operation with spotONvision: “I enjoyed working with spotONvision. The briefing process was great, as was the follow up. Most important were the strict deadlines which were met, the fact that spotONvision understood our complex story and above all that I did not have to interfere throughout the process.“
