SDL is a global leader in website content management solutions. It is often a challenge for the SDL marketers to explain their complex and multifunctional product in a clear and concise way to clients and prospects.
Solution
spotONvision helps SDL to transform the complex content into a series of six video’s in 4 different languages. Each video highlights a different part of the product’s functionality. By using animation it makes it much easier to explain the products to the target audience.
Result
SDL is extremely happy with the results. Video marketing is now used worldwide. “With these videos spotONvision helped us to spread our message in a clear, short and engaging manner”, says Nicola Meinders, EMEA Marketing Director at SDL.
Ian Trustscott – VP Products at SDL North America tweeted:
