Are you a B2B Marketing or Communications Professional and would you like to improve your company’s image even more as a thought leader? Do you want to start generating leads in a more active way?
Do you know that a ‘webinar’ is a very powerful tool to use in your business-to-business marketing strategy? Webinars are a great complementary tool and/or offer a great alternative to face-to-face meetings.
Master Class: The Power of Webinars
Learn all ins and outs of successful webinars as part of your marketing mix
A new date will be available soon
10:00-14:00 (incl lunch)
Max 15 participants
295 EUR (ex VAT)
Your take aways
- a step-by-step approach for a successful webinar strategy
- practical tips to start and execute webinars
- the knowledge about webinars as lead generation tool
- a whitepaper including a checklist ‘The Power of Webinars’
Zurine Garcia from Intergraph participated in this Master Class:
” This was a great opportunity to learn some new tricks and get ideas on how to improve our webinars. It’s great to share examples with other people who are successful with their webinars and also to learn from mistakes or issues that others are facing.”
Topics of the Master Class
- why webinars
- types of webinars
- content marketing plan
- make webinar plans
- step-by-step approach
- preparing
- content
- technical requirements
- presenters
- successful promotion
- attract the right participants
- the execution
- live versus recording
- follow up leads / contacts
- content recycling
- evaluate and improve
- do’s & don’ts
- practical examples
Audience
- Marketing professionals
- Communications advisers
- Channel marketing managers
- Product marketers
- Sales managers
