Category: marketing
Online engagement in B2B marketing – plenty of reasons to get started
‘Engagement’ – it was the buzzword at the B2B Marketing Forum in Amsterdam this year and ‘to engage with your customers and prospects’ is still a challenge for many B2B companies. Why should we invest more of our resources in our online presence and enlarge the engagement with our target audience? » Read more
Help! How do I create interesting B2B content?
A question that is asked very often by B2B marketers, especially because they have so many others things on their to-do-lists. Often the creation of new content doesn’t get the highest priority. And many times it’s simply also the lack of inspiration and ideas, even though there are many ways to create interesting, funny or useful content for your B2B buyer. » Read more
Master Class ‘Starting with Content Marketing in B2B’
After a successful launch of this new master class for marketing and communications managers, spotONvision organizes the session about Content Marketing once again. This half-day session ’Starting with content marketing in B2B: step-by-step‘ will take place on Thursday 22 September 2011 in Amsterdam. » Read more
From traditional B2B Marketing to Content Marketing
A few years ago Cardif (a Dutch insurance company, subsidiary of global player BNP Paribas) changed its way of working from traditional marketing to content marketing. Marieke van Zuien, Director Corporate Communications and CSR at Cardif, feels happy about this change.
Content marketing essential in B2B marketing
“Content marketing is the only option left for business-to-business marketing”.
That is stressed by Ingrid Archer in an interview and during her presentation at the recent B2B Marketing Forum Amsterdam. » Read more
