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Campaigns, Lead Management, Lead Nurturing, Sales Enablement
5 tips for great alignment between Sales & Marketing
How do you ensure good alignment between Sales and Marketing? We have listed the 5 best tips for you to improve your B2B marketing campaigns.
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Lead Nurturing
Anything that gets attention grows – the art of nurturing in B2B marketing
According to research of MarketingSherpa (2012), companies that nurture leads have an ROI that is higher than 45% compared to organizations without a nurture campaign. But what does nurturing actually mean? In short, lead nurturing is taking a potential B2B buyer by the hand (in other words lead) and take it to the next phase of the buying process in a natural way. Only how do you take a client by the hand? By consistently offering relevant content at the right time. With a nurture campaign you reach several marketing goals:
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Lead Nurturing
Tips and tricks for a good B2B lead nurturing: a case story
In my last blog Meagen Eisenberg (Vice President of Demand generation at DocuSign in the US) shared her vision on the importance of mutual understanding and a good cooperation between marketing and sales. But what obviously improves the relationship between these two departments even more is the quality of leads that marketing gets from sales.
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