Blog and insights

Discover the future of B2B Marketing

All Account-based marketing Adoption Internal Organisation Buyer Enablement Buyer journey Buyer Personas Campaigns Content Marketing Conversational marketing Customer Journey Data & analytics Digital Marketing Lead Generation Lead Management Lead Nurturing Marketing Automation Positioning Sales Enablement SPOTONVISION Strategy Technology Webinar

Content Marketing, Customer Journey, Digital Marketing, Strategy

New B2B marketing strategies: simple steps to connect and grow

The trends and challenges shaping the strategies and operational priorities for the coming year.

Account-based marketing, Adoption Internal Organisation, Customer Journey, Digital Marketing, Marketing Automation, Sales Enablement, SPOTONVISION

What keeps a B2B Marketing Manager busy?

To validate 'B2B Marketing Reflections & Predictions for 2023', several Marketing Managers shine their light on B2B trends.

Account-based marketing, Buyer journey, Buyer Personas, Customer Journey

Improving customer experience and engagement: Definitely worth the effort!

B2B Marketing and Sales Predictions for 2023

Adoption Internal Organisation, Campaigns, Customer Journey, Lead Generation

Turn your B2B marketing campaigns into the Best-in-Class with the SPOTONVISION Maturity Model

SPOTONVISION B2B Campaign Maturity Model. Understand how 'mature' you are as a marketer or marketing team.

Account-based marketing, Campaigns, Customer Journey

Changes in B2B marketing and sales due to COVID-19

With a pandemic around us, we see everything shifting. Sectors, like health and medical research, which have become more valuable. While other sectors are slowly disappearing, think of the catering and travel sector. And, what does COVID-19 mean for business services? How are we going to adapt to the "new normal"? And what exactly is this "new normal"?

Customer Journey, Strategy

Customer journey in B2B: All your questions answered

Customer journey in B2B: A list of questions and answers on customer journey and the pratical use of it. Lots of free tips and tricks.

Customer Journey, Strategy

A customer journey project has no end, only a beginning

For some years, customer experience has been high on the agenda of many companies in both B2C and B2B. In 2014, the Economist predicted that in five years, 75 percent of marketers would be responsible for the total customer experience. But are we ready yet?

Customer Journey

How does the Customer Journey work?

The terms customer journey and buyer journey are frequently used interchangeably. However, there is a clear difference between the customer journey and buyer journey. The buyer journey refers to ‘market’ and ‘sell’, while the customer journey refers to ‘support’ and ‘serve’. Within the customer journey many players and aspects play a great role in contributing to the ultimate customer experience.

Customer Journey

How do I operationalise the customer experience plans? Do’s and don’ts – part 4

At a round-table meeting with a small group of B2B marketing professionals, we explored the four main challenges of customer journeys in more detail. The first three challenges involved gaining management buy-in, types of research and implementation of a customer journey project.