Blog and insights

Discover the future of B2B Marketing

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Buyer journey, Buyer Personas, Strategy
What is a buyer persona?
A buyer persona offers you insights in your buyer and the buyer’s journey. These insights form the basis of successful marketing campaigns.
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Account-based marketing, Buyer journey, Buyer Personas
Does AI know what makes your B2B buyer tick?
Explore how artificial intelligence changes the landscape of gathering buyer insights. Find out more about buyer persona research and AI.
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Buyer journey, Buyer Personas
Interview: How to craft buyer personas in B2B marketing
Interview with Ingrid Archer, Director of Clients Strategy & Success at SPOTONVISION on why buyer personas are crucial for developing high-performing campaigns.
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Account-based marketing, Buyer journey, Buyer Personas, Content Marketing
The power duo: account-based marketing and buyer personas 
As we navigate 2023, buyer personas and ABM remain vital for businesses striving to foster meaningful connections with customers.
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Buyer Personas, Strategy
Buyer persona creation in B2B: To outsource or do it yourself? 7 Key considerations 
Buyer persona creation is part of every B2B content strategy. Do you outsource or do it yourself? Read the 7 key considerations.
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Buyer Personas
The ROI of buyer personas: get the most out of your marketing campaigns 
According to Adele Revella, author of the book Buyer Personas, marketing surveys have indicated that, within the next couple of years, at least 80 percent of all marketers will be using buyer personas to define their audiences and guide business strategies. Being a B2B marketing strategist myself, I am excited to speak to Adele.
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Buyer Personas, Content Marketing
B2B Content Marketing: Strategy, Goals, and Examples
An effective content marketing strategy entertains, inspires, educates, and convinces your target audience.
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Buyer Personas
Buyer Personas: check if your BP is still up to date 
A buyer persona is the best strategy to guide your content and campaign plans. But when to update them? We explore 6 triggers in this blog.
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Account-based marketing, Buyer journey, Buyer Personas, Customer Journey
Improving customer experience and engagement: Definitely worth the effort!
B2B Marketing and Sales Predictions for 2023
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