Blog and insights

To validate 'B2B Marketing Reflections & Predictions for 2023', several Marketing Managers shine their light on B2B trends.

B2B Marketing and Sales Predictions for 2023

In this Q&A article, Shimon Ben-Ayoun, co-founder of SPOTONVISION, provides his insights for the future of sales enablement.

How do you ensure good alignment between Sales and Marketing? We have listed the 5 best tips for you to improve your B2B marketing campaigns.

Sales enablement is the process of providing the sales organization with the information, content and tools to sell more effectively.

According to Gartner, you have to adapt your B2B strategy to the buyer enablement. Read what it is and how you approach it in this article.

Tiffani Bova is a growth and innovation evangelist at Sales- force, one of world’s leading tech companies. Tiffani sets out a new, proven framework for business leaders looking to pursue growth. She claims that there are only ten growth paths and she focuses on the mental game of growing business.

Whenever we are to research anything about improving sales or marketing processes, it is virtually impossible to escape the unavoidable “creating better alignment between marketing and sales”. Sales enablement is a process that allows for sales to gain access to the necessary information, content and tools that will increase effective selling.

Lack of proper lead management and lead nurturing causes sales to lose leads marketing has painstakingly gathered. We try, sales tries but we just cannot close the deal. Why? Because we speak a different language.